One To One | Virtical

Individual & Collaborative Sales Coaching & Cultural Mentoring

Virtical’s W.I.N.ing by Knowing©

Five essential sales skillsets designed for new and experienced staff.

Sales in senior living is the art and science of mindful discovery in identifying and building relationships based a a propect’s Wants, Interests, and Needs (W.I.N.s) and the community’s abilities to satisfy them. The sales process is concluded when a propsect accepts an invitation and offer that specifically addresses their W.I.N.s.

These five sales skillsets will empower a salesperson with the tools and confidence to succeed creatively.

Virtical’s Skillset #1

a. Positioning W.I.N.s

b. Deep Listening

c. Likeability Factor

Virtical’s Skillset #2

a. Managing Inquiries

b. Arrival Experiences

c. Sit Down Discovery

Virtical’s Skillset #3

a. W.I.N.ing Tours

b. Signature Spotlighting

c. Memorable Engagement

Virtical’s Skillset #4

a. Post-Touring Follow-Up

b. Influencer Connections

c. Timeline Scheduling

Virtical’s Skillset #5

a. Invitation Offers

b. Closing Negotiations

c. Pipeline Management

Developing bench strength for sales backup that addresses nine situations unique to senior living.

Your community’s culture is a key attraction for sales success.

Staff, residents, and volunteers team up to support sales tours and onboard new and prospective residents.

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To receive a flyer on one or more of these programs, please email your request to [email protected]